50 Key Takeaways from The Art of Marketing Conference

By all accounts, The Art of Marketing Conference held in Toronto on March 7th was a smashing success – as speakers provided the audience with cutting edge thoughts and insights on key marketing issues. Unfortunately I wasn’t able to attend, however thanks the willingness of a number of audience members to share what they were learning through Twitter, I did get a flavor of what was being discussed.

Here are the top 50 takeaways I was able to glean from the Twitter stream!

Avinash Kaushik – Brand Measurement: Metrics & Analytics

  • doomzto: “If people tell me that you can’t convert love to money over the Internet, then they’re wrong.” – @avinash #taom
  • KimMcWatt: Marketing can be orgasmic if you use data for insight #taom
  • amirad: People focus too much on the what and not enough on the how much #TAOM
  • GGFM: you have access to all your competitors data so use it says @avinash #taom
  • casiestewart: HITS = how idiots track success. Bounce rate = “I came, I puked, I left”. This guys is funny. #taom
  • luudiana: Are the metrics you’re using measuring people’s behaviours? Getting rid of the data puke is the first step @avinashkaushik #TAOM
  • SocialKamel: #taom @avinash you can’t improve something by 1000% but u can improve 1000 things by 1%
  • soniyamonga: Most websites aren’t effective because the purpose doesn’t overlap w/ customer intent. Therefore efficiencies are missed #taom #segmentation
  • KimMcWatt: Look at your site content, where are you spending your time, compare to where your customers are #taom
  • YouNxt: @avinash at #TAOM – use social media not just to add revenue but to build economic value to your company

Gary Vaynerchuk – Social Media & Word of Mouth Marketing

  • Debbie_h2o: #taom @garyvee when asked “what’s the roi of social media?” he responds what’s the roi of your mother? Your best friend? Your pet?
  • amirad: Everyone talks about content, but the focus should be on context #TAOM
  • SocialKamel: #taom social media has scaled caring, one on one marketing is here, that’s the thank you economy @garyvee
  • laurenonizzle: “I don’t care if you have 40,000 followers – if you have 17 that care, you have 17 followers” -@GaryVee #TAOM
  • write_mich: @garyvee: “it is totally unacceptable for companies to not respond to customers talking about their brands” Context matters. #TAOM
  • GGFM: according to @garyvee a social media campaign is a one night stand not a conversation which is what socia media is #taom
  • GraceMarketing: Run 3 less commercials and hire more people to actually respond to customers @garyvee #taom
  • JRiddall: Companies who mine data properly and execute on some form of humanization will be the winners @garyvee #taom
  • samantha_kwan: When you hit the emotional centre of your customer, you will never loose them as a customer, it’s human #TAOM @garyvee
  • lauralimawilson: Social has tremendous ROI ’cause it’s emotional @garyvee #TAOM so true

Jeffrey Hayzlett – Brand Strategy & Growth

  • JRiddall: Passion is not a substitute for planning @jeffreyhayzlett #taom
  • shamattygalle: You have 8 seconds to hook me and 110 seconds to sell me – @jeffreyhayzlett #TAOM
  • jdojc: “HR and Legal shouldn’t drag you backthey should keep you from falling down” @jeffreyhayzlett #taom
  • DebWeinstein: “A Social CMO’s job is to: set Conditions of Satisfaction; cause tension; be who you are; & be brave,” @JeffreyHayzlett #TAOM
  • JRiddall: Gotta be willing to take risks..no one is going to die @jeffreyhayzlett #taom
  • alinebadr: A brand is nothing more than a promise delivered #taom
  • JRiddall: Four E’s of social Engage Educate Excite Evangelize @jeffreyhayzlett #taom
  • amirad: The social game now is about hearts and minds not eyeball and ears #JeffreyHayzlett #TAOM
  • ACURASHERWAY: What’s ROI on social. “I don’t know tell me what ROI is on IGNORING” – @JeffreyHayzlett #TAOM
  • clickeric: What is your 118? People don’t take pictures they capture moments #taom #marketing

Dr. Sheena Iyengaar – Consumer Behaviour & the Psychology of Choice

  • YfactorInc: @taom Dr Iyengar “the Jam problem” too much consumer choice makes it harder to actually buy
  • Drafted_Boy: What happens when faced with too many choices: less commitment, poorer decision quality, lower satisfaction @Sheena_Iyengar #TAOM
  • melissa_very: #taom “How many choices can we handle? The magical number 7 (+/-2)” Dr. Sheena Iyengar
  • jdojc: Experts know enough to limit their choices to important criteria. Amateurs end up with paralysis when faced w\ too much choice #taom
  • thecellularguru: Cognitive overload is the 1st cause of Choice Overload #TAOM 2nd cause is indistinguishable options
  • thecellularguru: Everyone believes theyre more unique than others but everyone conforms to being just unique enough not too bizarre & not too boring #TAOM
  • KimMcWatt: Categorize choices to help the decision. Our brains can process more categories than choices. Dr. Iyengar #taom
  • KimMcWatt: Condition people for complexity. Help them learn their preferences. Dr. Iyengar #taom
  • djacob: “People may say what they want is more choices but what they really want is more control” #TAOM
  • shamattygalle: We are born with an innate desire to choose but we are not born knowing how. – @sheena_iyengar#TAOM

Guy Kawasaki – Creativity & Innovation

  • soniyamonga: The process of delighting and enchanting people; that’s @GuyKawasaki’s mission when it comes to building lasting influencers #taom
  • irwinliunews: @guykawasaki There are three steps to likeability: (1) Smile [preferably Duchenne] (2) Dress for a “tie” (3) Perfect handshake #taom #yam
  • clickeric: Become a bakery not an eater @GuyKawasaki #taom and u need to default to a yes attitude
  • amirad: Make the position of your product short, sweet and swallowable. No acronyms or industry term @guykawasaki #TAOM
  • samantha_kwan: When you create a product/service, do something DICEE: deep, intelligent, complete, empowering, elegant @guykawasaki #TAOM
  • soniyamonga: The change in mktg today is a direct result of the lack of understanding of the ‘A-listers.’ So plant many seeds, across all levels #taom
  • keridamen: @guykawasaki #Taom: The most innovative people will encounter the most resistance.
  • SocialKamel: @guykawasaki in all the negativity failure and resistance try to find the bright spot. For apple it was desktop publishing. #taom
  • YfactorInc: #taom Guy Kawasaki “Enchant all the Influencers” consider impact of families + friends + others in decision process
  • savvari: @GuyKawasaki says the best response to “Thank You” is “I know you would do the same for me” #taom