Social Media Week – What a Rush!

Wow … what an amazing, busy week it’s been so far at Social Media Week Toronto (#smwto). I’ve been attending a lot of events, spread across the city, and thus have not had much time to write.

There have been numerous intriguing discussions and debates, covering a wide range of topics related to social media. How will the group buying phenomenon evolve? How are mobile and social changing retail? What are some great case studies of companies that are effectively engaging with customers? What trends should we watch out for in 2011?

There is, however, one overarching topic that has permeated throughout the week – social media ROI.  How can a company’s social media efforts be measured in an effective and reliable manner, demonstrating the true value of allocating time, money and other applicable resources?

I intend to share my thoughts on social media ROI, as well as other other topics discussed at Social Media Week, in the weeks to come.  And now, off to my next event …