A Golden Idea!

Kudos to Rethink Communications and Science World for a refreshingly creative and innovative outdoor execution.

Today, they unveiled a gold-covered billboard by the entrance to Granville Island on West 4th Avenue. The billboard uses two ounces of gold, pounded to cover 200 square feet, and is part of the advertising strategy for Science World’s summer exhibit, Treasure!

The billboard, which cost about $11,000 to build, is being watched by a security guard and will only be up for a couple of days before being put on display at Science World. It has generated strong PR through media coverage and mentions on social media.

Bucky’s Buzz #2 – How to respond to negative social media PR

Marketing thoughts and insights to help you stay ahead of the game.