Imagine if …

Men were not portrayed as being naive in TV commercials, as they are in so many (sorry, Fountain Tire).

Cheap advertising gimmicks and jingles, and cheesy copy altogether, became relics of an advertising era gone by.

Volume was not raised for commercials, because they’re all compelling and relevant enough to gain our attention anyways.

People stopped fussing about “logo size” in print ads, realizing that logos don’t always need to be increased by 10%.

Celebrities were chosen to endorse brands on the basis of who they are and what they stand for, and not just their star power alone.

More companies introduced campaigns that, as part of driving business, also focussed on giving back to the greater good. Way to go, Pepsi Refresh Project.

Companies like Zappos, Starbucks and Lululemon, building brands and communities that engage, using methods once deemed “non-traditional”, were the norm rather than the exception.