Nike+ – A Great Example of What Collaboration Can Accomplish

Today, I completed my longest run in about a year. Actually, it was my longest run since April 3rd, 2010 – when I ran 18.96km in 2 hours, 5 minutes and 29 seconds, at an average pace of 6 minutes and 37 seconds per kilometer.

How the heck do I know that? Well, I record my runs using the Nike+iPod sports kit, the ingenious collaboration between Nike and Apple that has benefited runners worldwide since its launch in 2006.

There are two main reasons why I marvel at Nike+:

1. An innovative product from a unique collaboration

I believe that over the coming years we are going to see more instances of companies – sometimes even competitors – joining forces in unique collaborations.  There are many potential benefits to be gained, including shared knowledge and data, shared resources, and opportunity to develop new and innovative products and services by leveraging and combining strengths.

2. It’s social and community-driven

The Nike+ experience extends well beyond the runs, thanks to a fantastic website and online community that has been cultivated. Not only can Nike+ users record and track runs using the website, they can share their experiences with runners worldwide while also benefiting from some rich content – including a training tips blog.

Recently, Nike+ also added a “Challenges” section, through which individual users can create running challenges and invite community members to participate. Sample challenges include “365 miles in 2011”, in which all participants are challenged to run 365 miles, and “Fastest 5km in 2011”. Each challenge includes a leader board, adding some incentive for participants to compete against one another.