Often times, small business owners underestimate the value of marketing in growing sales and generating revenue. As such, they don’t devote nearly enough resources – in terms of talent and money – to the marketing function. To be fair, many small business owners juggle a multitude of tasks, making it easy for marketing to get lost in the mix. However, even small investments in marketing can make a large difference.
Here are some ways in which small businesses can build awareness about their products and services.
1. Build a presence on social networking websites. Create a group for your business on Facebook. Invite all of your friends and contacts to join,and send periodic updates about your business (for example, new products or services offered) through the group. It’s entirely free, and fairly easy to manage.
2. Think out of the box, and be creative with your marketing strategies and tactics. Maybe you’ve always ran an ad for your business in the local paper. Instead, perhaps consider investing an incentive program that will entice your current customers to invite others to sample your products or services. Remember, the most powerful form of advertising is word-of-mouth!
3. Sponsor a community event that is relevant to your business and your target market. Show your customers, or potential customers, that you care about your community, and you will help bond them to your brand.