Read and Recommended (Dec 11)

Here are a couple of articles and a blog post that caught my attention over the past few weeks.

Internet beats TV to become world’s favorite medium

(BizReport) A recent global study into attitudes towards media and advertising found that the Internet has pipped television to the post as the world’s favorite medium, according to media tracking firm, Synovate.

What to watch for in 2010

(Eric Weaver’s blog) As 2009 comes to a close, I can’t help but reflect on what I’ve seen this year, and consider what will be top of mind for 2010.

Marketers jump on e-reader bandwagon

(MarketingVOX) For now, e-readers are strictly a retail play – for $259 and up, a consumer can purchase a device – along with the content to read on it – from Sony, Amazon and Barnes & Noble. That, however, has not stopped marketers from planning for the day when these devices – which In-Stat says are poised to grow into a $2 billion market by the end of next year – will eventually provide mobile advertising opportunities.