I truly believe that a fun, collaborative, team culture – one which rewards excellence and motivates employees – is a key, fundamental building block for strong corporate performance and competitive advantage. It seems obvious. Yet, from my perspective, such a culture is elusive to attain. I Love Rewards, a Toronto-based company, is an organization that understands the importance of a healthy internal culture.
Their business focuses on providing results-driven rewards and recognition programs for companies worldwide. Yet they do far more than that. They walk the talk, they live their values – the company works hard to infuse a strong sense of passion and commitment amongst their own staff members.
Last Tuesday I had an opportunity to visit with Rob Catalano, Marketing Director at I Love Rewards. My primary purpose, in meeting with Rob, was to hear his insights and perspectives on marketing – and some of his learnings with respect to career development in today’s fast-paced world. It was also a chance for me to learn about what makes I Love Rewards tick.
This video gives a great inside peak at their culture:
I noticed the culture right from when I entered the building, prior to my meeting with Rob. The open-concept office area was abuzz with happy, busy staff members, a couple of whom warmly greeted me. Throughout the office there were notable inspirational quotes painted on the walls. Not in small letters, but in big, bold writing, enabling visitors and staff members alike to take notice.
I Love Rewards, like my current company Chaordix and one of my favorite entrepreneurial successes of all-time, Zappos, were all recently recognized by WorldBlu – a non-profit organization that promotes democratic workplaces – as being amongst the top 52 most democratic workplaces worldwide. That’s quite an accomplishment!
According to Rob, “People define the culture” at I Love Rewards. “Our recruiting is so rigorous, we hire based on fit – everyone is aligned.”
Right now it seems that companies like I Love Rewards are the exception as opposed to the norm. Hopefully, in the not too distant future, I will be able to state that the opposite is true. In this blog, I’ve been writing about how companies can become more social and build engagement, leveraging technology, with their customers. The same opportunity holds true with employees.
To gain more insights on I Love Rewards, read their Love Guarantee, posted recently on Cameron Herold’s Backpocket COO blog.
What are your thoughts? What are some companies that you know of, which have an exemplary corporate culture?