Read and Recommended (Nov 20)

Here are a blog post and an article that caught my attention over the past few weeks.

Will Oprah’s Move to Cable Dampen the ‘Oprah Effect’?

NEW YORK ( — Oprah Winfrey’s decision to end her long-running syndicated program is a bet on the future of TV — that niche cable channels, with their dual revenue streams from advertising and subscriptions, will be a more stable media base, and that technology will allow any content provider to reach its core audience in a more direct fashion without having to be seen at a certain time of day and on a certain channel. But the move may end up diminishing her power as a mover of products.

When data and decisions collide

(Seth Godin’s blog) Until recently, most of the decisions we were called on to make were based on hunches, insight and a little bit of data. Occasionally, a field like direct marketing would develop into something quite data-driven (“I don’t care if you like mailer one, Smythe, mailer #2 did three times, better! Number 2 it is.”) but not often.

Read and Recommended (Oct 23)

To keep abreast of the latest trends and changes in marketing and social media, I believe it is very important to scan through other blogs and articles – and learn from the experts.  Inspired by Briana Tomkinson, a Strategist at Fjord Interactive, I intend to share articles of interest on here from time to time.

Here are a several articles and blog posts that caught my attention over the past couple of weeks.

Why It’s Time To Do Away with The Brand Manager

BATAVIA, Ohio ( — Managing a brand has always been a slightly odd concept, given that consumers are the real arbiters of brand meaning, and it’s become increasingly outmoded in today’s two-way world. That’s why a new report is going to recommend changing the name “brand manager” to “brand advocate,” and fundamentally changing marketer organizations in response to the onset of the digital age.

The report, due out next week from Forrester, finally puts the onus on marketers to change their structures — a welcome conclusion for media owners and agencies who keep hearing how they should change, but often complain that their clients have done little to shift their organizations to cope with an increasingly complex world of media fragmentation and rising retailer and consumer power.

Social Media and the Gentle Art of Management

(Mitch Joel’s Six Pixels of Separation blog) If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media from a management perspective?

Companies Seek Social Butterflies

(The Toronto Star) Calling all wired-in twentysomethings with a flair for Facebook and a talent with Twitter: You can make a career out of your perpetual online presence. As employers have moved to crack down on staff using office time to post photos to Flickr or tweet ruminations about their misadventures, the savviest companies have instead mobilized their cyber social butterflies as a key part of business strategy.