How Observant Are You?

June 25, 2011

Too often, people are guilty of getting stuck in their own world. They focus on the minutiae of daily activities – without realizing the vast, amazing changes that are happening around them. Those who are most observant of their external environment gain knowledge that can prove to be very beneficial. Knowledge that lends to creativity [...]

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Ignite Passion and Word of Mouth: Connect Your Customers!

June 1, 2011

Buoyed by eagerness to reach customers on the social web, many businesses have endeavored to build personable, direct relationships with customers and other stakeholder groups using social media. Businesses realize the potential to create deeper connections and loyalty, which should ultimately lead to sales over the longer term customer life cycle. However, many businesses are [...]

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We Are All Canucks

May 26, 2011

Wow, do those words ever ring true. Thanks to a loyal, ardent fan base, and the power of social media, Vancouver Canucks fandom has risen to an entirely new level. Canucks fans have turned to social media to share their experiences and emotions, expressing themselves through compelling content ranging from short tweets to engaging videos. [...]

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50 Key Takeaways from the BCAMA VISION Marketing Conference

May 22, 2011

On May 19th, the British Columbia Chapter of the American Marketing Association held its’ annual flagship VISION Marketing Conference. This year, the focus was on the concept of ‘community’ and how the concept is reshaping our marketing landscape – as companies build deeper, more meaningful relationships with customers. As I’m currently in Toronto, unfortunately I [...]

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Stop Counting, Start Engaging

May 7, 2011

More and more brands are truly embracing social media as an important component of their overall marketing and communications strategy. That’s the good news. However, unfortunately too many companies are focusing on the wrong metrics when it comes to gauging the success and business value of social media initiatives. Sure, it’s great to have hundred [...]

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A Rewarding Corporate Culture

May 1, 2011

I truly believe that a fun, collaborative, team culture – one which rewards excellence and motivates employees – is a key, fundamental building block for strong corporate performance and competitive advantage. It seems obvious. Yet, from my perspective, such a culture is elusive to attain. I Love Rewards, a Toronto-based company, is an organization that [...]

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More Community Management Best Practices

April 25, 2011

Following up on my recent post on community management best practices, I thought I would share some additional tips and advice – based on my own personal experiences. Building an online community for your company and brand isn’t rocket science. That being said, there are some simple steps you can take that will facilitate growth [...]

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See You in 2015!

April 19, 2011

We are going through some amazing, transformative times in the business world. I don’t think it’s a stretch to use those words. Digital technology and social media are providing unprecedented opportunities for companies to truly engage and build relationships with stakeholder groups, on a very direct, personalized and humanized one to one level. It’s scaled [...]

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Every Customer Counts

April 15, 2011

I’ll be the first to admit that I’m not a huge fan of TV commercials, I tend to ignore them. I just don’t feel that most advertisers are creative enough in their messaging, nor are they infusing enough value  – through entertainment or relative, informative engagement – that is worthy of attention. That said, I [...]

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A Great Example of Customer Service by KLM

April 10, 2011

I would like to share an amazing example of customer service, and what can be accomplished when a business truly puts a customer – and not a brand, product or service – upfront and central in its core focus. This is also a great example of why businesses need to be listening to and participating [...]

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