Innovation in Advertising: Ignacio Oreamuno and Giant Hydra

August 29, 2011

I am excited to introduce a new feature on my blog. Every few weeks, I will be posting short interviews with interesting people who are truly making an impact in the business world – through their thoughts, their ideologies and their actions, paving the path for new and innovative ways of doing things. This week’s [...]

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The One Question That Truly Defines Someone’s Level of Social Media Expertise

August 21, 2011

It’s been awhile since I’ve had a chance to blog. Now that my life is a bit more settled, I hope to be able to write and share my thoughts on a more frequent basis. Over the last number of months, there’s been a fair bit of discussion in the social media world about how [...]

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Shipping

July 6, 2011

Are you in the mindset of shipping? Do you focus on delivering quality work and output in a timely manner, but with a realization that it might not be 100% perfect? Often times, I think that people spend too much time trying to achieve perfection. It’s not that producing quality output isn’t important – it [...]

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A Social Welcome to Your New City

June 27, 2011

I recently co-authored a blog post with my friend Debbie Horovitch, posted on the blog for her new community management talent agency sparkle & shine. The post provides tips on how immigrants to a new country can leverage social media to ease the transition and become better acquainted with their new surroundings. Please read the [...]

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How Observant Are You?

June 25, 2011

Too often, people are guilty of getting stuck in their own world. They focus on the minutiae of daily activities – without realizing the vast, amazing changes that are happening around them. Those who are most observant of their external environment gain knowledge that can prove to be very beneficial. Knowledge that lends to creativity [...]

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Ignite Passion and Word of Mouth: Connect Your Customers!

June 1, 2011

Buoyed by eagerness to reach customers on the social web, many businesses have endeavored to build personable, direct relationships with customers and other stakeholder groups using social media. Businesses realize the potential to create deeper connections and loyalty, which should ultimately lead to sales over the longer term customer life cycle. However, many businesses are [...]

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We Are All Canucks

May 26, 2011

Wow, do those words ever ring true. Thanks to a loyal, ardent fan base, and the power of social media, Vancouver Canucks fandom has risen to an entirely new level. Canucks fans have turned to social media to share their experiences and emotions, expressing themselves through compelling content ranging from short tweets to engaging videos. [...]

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50 Key Takeaways from the BCAMA VISION Marketing Conference

May 22, 2011

On May 19th, the British Columbia Chapter of the American Marketing Association held its’ annual flagship VISION Marketing Conference. This year, the focus was on the concept of ‘community’ and how the concept is reshaping our marketing landscape – as companies build deeper, more meaningful relationships with customers. As I’m currently in Toronto, unfortunately I [...]

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Stop Counting, Start Engaging

May 7, 2011

More and more brands are truly embracing social media as an important component of their overall marketing and communications strategy. That’s the good news. However, unfortunately too many companies are focusing on the wrong metrics when it comes to gauging the success and business value of social media initiatives. Sure, it’s great to have hundred [...]

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A Rewarding Corporate Culture

May 1, 2011

I truly believe that a fun, collaborative, team culture – one which rewards excellence and motivates employees – is a key, fundamental building block for strong corporate performance and competitive advantage. It seems obvious. Yet, from my perspective, such a culture is elusive to attain. I Love Rewards, a Toronto-based company, is an organization that [...]

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