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	<title>Eric Buchegger</title>
	<link>http://ericbuchegger.com</link>
	<description>Marketing, social media, community, collaboration and change.</description>
	<lastBuildDate>Mon, 30 Jan 2012 01:16:42 +0000</lastBuildDate>
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		<title>20 Pages a Day</title>
		<description><![CDATA[20 pages a day. 140 pages a week. 7300 pages a year. OK, that last number does seem a bit daunting. However, assuming the average book is 240 pages, with a disciplined approach to daily reading setting a target of reading a minimum of 24 books in 2012 does seem achievable. In fact, it is [...]]]></description>
		<link>http://ericbuchegger.com/2012/01/20-pages-a-day/</link>
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		<title>Bucky&#8217;s Buzz #5: Customer Loyalty is Not a Commodity</title>
		<description><![CDATA[Some thoughts on how companies are misplacing their focus when it comes to building customer loyalty.]]></description>
		<link>http://ericbuchegger.com/2011/11/buckys-buzz-5-customer-loyalty-is-not-a-commodity/</link>
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		<title>(Almost) Everybody&#8217;s Here Now</title>
		<description><![CDATA[The path to cultivating and building influence on the social web has gotten a lot harder than what it used to be. That&#8217;s saying something &#8211; because building influence has never been an easy task. Companies, in developing digital marketing and communications strategies, have included influencer outreach and engagement as a key focal point for [...]]]></description>
		<link>http://ericbuchegger.com/2011/11/almost-everybodys-here-now/</link>
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		<title>Can Collaboration Be the New Competition?</title>
		<description><![CDATA[I find it interesting that there is such a strong, prevailing mindset that companies within the same industry must always be in competition with each other. Whether the focus is business to business, or business to consumer, it&#8217;s true that companies are fiercely fighting to attain and retain customers &#8211; customers who, no doubt, are closely [...]]]></description>
		<link>http://ericbuchegger.com/2011/10/can-collaboration-be-the-new-competition/</link>
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		<title>Bell Hell &#8211; An Exercise in Customer Service Futility</title>
		<description><![CDATA[*** UPDATE: When I originally wrote this post, I titled it &#8220;My Worst Customer Experience &#8211; And What The Company Can Do About It&#8221;. I chose not to name the company the post is based on, because my intent was not to call out company directly &#8211; I instead wanted to focus attention on actionable [...]]]></description>
		<link>http://ericbuchegger.com/2011/10/my-worst-customer-experience-and-what-the-company-can-do-about-it/</link>
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		<title>5 Things to Thank Steve For</title>
		<description><![CDATA[Perhaps it&#8217;s fitting that I&#8217;m writing this on Thanksgiving, a great time to pause, reflect, and give thanks to those who have had a significant impact on my life. Last Wednesday the world lost a true visionary in Steve Jobs. Much has been written, and much has been said, about the overwhelming impact and contribution [...]]]></description>
		<link>http://ericbuchegger.com/2011/10/5-things-to-thank-steve-for/</link>
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		<title>Innovation in Advertising: Ignacio Oreamuno and Giant Hydra</title>
		<description><![CDATA[I am excited to introduce a new feature on my blog. Every few weeks, I will be posting short interviews with interesting people who are truly making an impact in the business world &#8211; through their thoughts, their ideologies and their actions, paving the path for new and innovative ways of doing things. This week&#8217;s [...]]]></description>
		<link>http://ericbuchegger.com/2011/08/innovation-in-advertising-ignacio-oreamuno-and-giant-hydra/</link>
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		<title>The One Question That Truly Defines Someone&#8217;s Level of Social Media Expertise</title>
		<description><![CDATA[It&#8217;s been awhile since I&#8217;ve had a chance to blog. Now that my life is a bit more settled, I hope to be able to write and share my thoughts on a more frequent basis. Over the last number of months, there&#8217;s been a fair bit of discussion in the social media world about how [...]]]></description>
		<link>http://ericbuchegger.com/2011/08/the-one-question-that-truly-defines-someones-level-of-social-media-expertise/</link>
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		<title>Shipping</title>
		<description><![CDATA[Are you in the mindset of shipping? Do you focus on delivering quality work and output in a timely manner, but with a realization that it might not be 100% perfect? Often times, I think that people spend too much time trying to achieve perfection. It&#8217;s not that producing quality output isn&#8217;t important &#8211; it [...]]]></description>
		<link>http://ericbuchegger.com/2011/07/shipping/</link>
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		<title>A Social Welcome to Your New City</title>
		<description><![CDATA[I recently co-authored a blog post with my friend Debbie Horovitch, posted on the blog for her new community management talent agency sparkle &#38; shine. The post provides tips on how immigrants to a new country can leverage social media to ease the transition and become better acquainted with their new surroundings. Please read the [...]]]></description>
		<link>http://ericbuchegger.com/2011/06/a-social-welcome-to-your-new-city/</link>
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