in Digital & Social

Every Customer Counts

I’ll be the first to admit that I’m not a huge fan of TV commercials, I tend to ignore them. I just don’t feel that most advertisers are creative enough in their messaging, nor are they infusing enough value  – through entertainment or relative, informative engagement – that is worthy of attention.

That said, I would like to applaud a recent ad from Telus. Granted, I did not view it on TV, I caught wind of it on Twitter thanks to Michelle Coates.

Attention companies: I care about how you give back to the community. I care about which charities and initiatives you support.  I care about what your employees do, and how their efforts set you apart.  Sometimes, I care about all of this more than I care about the services you offer and the products you sell. I really like it when companies come across as being … human.

Well done, Telus.

Now, have you considered leveraging social media to build further awareness of your “Telus cares” efforts, as well as solicit input on other charitable initiatives you should consider? I’m sure you have. Perhaps you could create a micro-site or a Facebook Fan Page, through which you could provide regular updates of your community involvement and receive feedback on what you’re doing? How about opening the door to suggestions on programs worthy of your support, and letting people vote on which ones they like the most? You could also make it easy for people to share news of what you’re doing.

You’ll come across as being more human. And in today’s world, that’s a good thing.

  • Tracey

    Great piece. Did you know Telus was named top philanthropic corporation in the world in 2010 by The Association of Fundraising Professionals? Nope neither did I. They are doing great work and I agree with your suggestions they need to do more to let people know (and engage with them) about it. Their new ambassadors program could be a great fit for social media interaction.

  • Eric Buchegger

    Tracey, thanks for commenting. No, I didn’t know that Telus was named the top philanthropic corporation in the world in 2010 – thanks for sharing!