in Digital & Social

50 Key Takeaways from The Art of Marketing Conference

By all accounts, The Art of Marketing Conference held in Toronto on March 7th was a smashing success – as speakers provided the audience with cutting edge thoughts and insights on key marketing issues. Unfortunately I wasn’t able to attend, however thanks the willingness of a number of audience members to share what they were learning through Twitter, I did get a flavor of what was being discussed.

Here are the top 50 takeaways I was able to glean from the Twitter stream!

Avinash Kaushik – Brand Measurement: Metrics & Analytics

  • doomzto: “If people tell me that you can’t convert love to money over the Internet, then they’re wrong.” – @avinash #taom
  • KimMcWatt: Marketing can be orgasmic if you use data for insight #taom
  • amirad: People focus too much on the what and not enough on the how much #TAOM
  • GGFM: you have access to all your competitors data so use it says @avinash #taom
  • casiestewart: HITS = how idiots track success. Bounce rate = “I came, I puked, I left”. This guys is funny. #taom
  • luudiana: Are the metrics you’re using measuring people’s behaviours? Getting rid of the data puke is the first step @avinashkaushik #TAOM
  • SocialKamel: #taom @avinash you can’t improve something by 1000% but u can improve 1000 things by 1%
  • soniyamonga: Most websites aren’t effective because the purpose doesn’t overlap w/ customer intent. Therefore efficiencies are missed #taom #segmentation
  • KimMcWatt: Look at your site content, where are you spending your time, compare to where your customers are #taom
  • YouNxt: @avinash at #TAOM – use social media not just to add revenue but to build economic value to your company

Gary Vaynerchuk – Social Media & Word of Mouth Marketing

  • Debbie_h2o: #taom @garyvee when asked “what’s the roi of social media?” he responds what’s the roi of your mother? Your best friend? Your pet?
  • amirad: Everyone talks about content, but the focus should be on context #TAOM
  • SocialKamel: #taom social media has scaled caring, one on one marketing is here, that’s the thank you economy @garyvee
  • laurenonizzle: “I don’t care if you have 40,000 followers – if you have 17 that care, you have 17 followers” -@GaryVee #TAOM
  • write_mich: @garyvee: “it is totally unacceptable for companies to not respond to customers talking about their brands” Context matters. #TAOM
  • GGFM: according to @garyvee a social media campaign is a one night stand not a conversation which is what socia media is #taom
  • GraceMarketing: Run 3 less commercials and hire more people to actually respond to customers @garyvee #taom
  • JRiddall: Companies who mine data properly and execute on some form of humanization will be the winners @garyvee #taom
  • samantha_kwan: When you hit the emotional centre of your customer, you will never loose them as a customer, it’s human #TAOM @garyvee
  • lauralimawilson: Social has tremendous ROI ’cause it’s emotional @garyvee #TAOM so true

Jeffrey Hayzlett – Brand Strategy & Growth

  • JRiddall: Passion is not a substitute for planning @jeffreyhayzlett #taom
  • shamattygalle: You have 8 seconds to hook me and 110 seconds to sell me – @jeffreyhayzlett #TAOM
  • jdojc: “HR and Legal shouldn’t drag you backthey should keep you from falling down” @jeffreyhayzlett #taom
  • DebWeinstein: “A Social CMO’s job is to: set Conditions of Satisfaction; cause tension; be who you are; & be brave,” @JeffreyHayzlett #TAOM
  • JRiddall: Gotta be willing to take risks..no one is going to die @jeffreyhayzlett #taom
  • alinebadr: A brand is nothing more than a promise delivered #taom
  • JRiddall: Four E’s of social Engage Educate Excite Evangelize @jeffreyhayzlett #taom
  • amirad: The social game now is about hearts and minds not eyeball and ears #JeffreyHayzlett #TAOM
  • ACURASHERWAY: What’s ROI on social. “I don’t know tell me what ROI is on IGNORING” – @JeffreyHayzlett #TAOM
  • clickeric: What is your 118? People don’t take pictures they capture moments #taom #marketing

Dr. Sheena Iyengaar – Consumer Behaviour & the Psychology of Choice

  • YfactorInc: @taom Dr Iyengar “the Jam problem” too much consumer choice makes it harder to actually buy
  • Drafted_Boy: What happens when faced with too many choices: less commitment, poorer decision quality, lower satisfaction @Sheena_Iyengar #TAOM
  • melissa_very: #taom “How many choices can we handle? The magical number 7 (+/-2)” Dr. Sheena Iyengar
  • jdojc: Experts know enough to limit their choices to important criteria. Amateurs end up with paralysis when faced w\ too much choice #taom
  • thecellularguru: Cognitive overload is the 1st cause of Choice Overload #TAOM 2nd cause is indistinguishable options
  • thecellularguru: Everyone believes theyre more unique than others but everyone conforms to being just unique enough not too bizarre & not too boring #TAOM
  • KimMcWatt: Categorize choices to help the decision. Our brains can process more categories than choices. Dr. Iyengar #taom
  • KimMcWatt: Condition people for complexity. Help them learn their preferences. Dr. Iyengar #taom
  • djacob: “People may say what they want is more choices but what they really want is more control” #TAOM
  • shamattygalle: We are born with an innate desire to choose but we are not born knowing how. – @sheena_iyengar#TAOM

Guy Kawasaki – Creativity & Innovation

  • soniyamonga: The process of delighting and enchanting people; that’s @GuyKawasaki’s mission when it comes to building lasting influencers #taom
  • irwinliunews: @guykawasaki There are three steps to likeability: (1) Smile [preferably Duchenne] (2) Dress for a “tie” (3) Perfect handshake #taom #yam
  • clickeric: Become a bakery not an eater @GuyKawasaki #taom and u need to default to a yes attitude
  • amirad: Make the position of your product short, sweet and swallowable. No acronyms or industry term @guykawasaki #TAOM
  • samantha_kwan: When you create a product/service, do something DICEE: deep, intelligent, complete, empowering, elegant @guykawasaki #TAOM
  • soniyamonga: The change in mktg today is a direct result of the lack of understanding of the ‘A-listers.’ So plant many seeds, across all levels #taom
  • keridamen: @guykawasaki #Taom: The most innovative people will encounter the most resistance.
  • SocialKamel: @guykawasaki in all the negativity failure and resistance try to find the bright spot. For apple it was desktop publishing. #taom
  • YfactorInc: #taom Guy Kawasaki “Enchant all the Influencers” consider impact of families + friends + others in decision process
  • savvari: @GuyKawasaki says the best response to “Thank You” is “I know you would do the same for me” #taom


  • http://saadullah.tumblr.com/ Saadullah Khan

    Great round up, thanks for sharing!

  • amirad

    Though the twitter stream was a great overview of some of the points made by the speakers, I found a lot of value in attending. Being able to see the energy of the speakers and them live in action was truly remarkable. There speeches were not only informative, to a marketing nerd like myself, but also very inspiring. My personal favourite was Gary Vaynerchuk, who seemed to blow away the crowd with his raw marketing perspective. Post-videos were done with the speakers by BizMedia and I can`t wait for when they are up (they will be available at http://www.youtube.com/user/TheArtofProductions)

    Thanks Eric for keeping track of the twitter stream, its a great reminder of all the good quotes from yesterday.

  • amirad
  • http://www.201020k.com doomsdayblaze

    Totally agree with this; the experience of being there was amazing. To hear the passion in the voices of the speakers — it really was a call to action for those who haven’t embraced change and tried to move forward with their strategies for really engaging people.

    I hope to have a post-show wrap-up later tonight at http://doomzforever.posterous.com

  • http://twitter.com/ericbuchegger Eric Buchegger

    I *really* wish I would have been able to see Gary Vaynerchuk. Well, all of the speakers actually! I can’t wait to read Gary’s new book, The Thank You Economy.

    I look forward to seeing the videos, thanks for posting the link Amira!

  • http://twitter.com/ericbuchegger Eric Buchegger

    Awesome, I look forward to reading your post-show wrap up!

  • http://twitter.com/ericbuchegger Eric Buchegger

    Glad you liked it!

  • http://www.201020k.com doomsdayblaze

    I changed my mind — I have no content in mind for my main blog for tomorrow (it’s a daily blog), so I think I’ll use it there instead. It’ll be posted at 8 am tomorrow!

    http://doomz.posterous.com — pending AWESOME URL 🙂

    Sorry for the confusion!

  • http://about.me/shaminda Shaminda

    Hey Eric,
    This is a fantastic post! I plan on writing my own soon about some key learnings from the day. It was a shame you could not make it in person but I am sure there will be other exciting conferences soon! Here is my contribution:

    Without experimentation you will not survive – @avinash #TAOM

    If you’re not doing the basics right, nothing else matters – @avinash#TAOM

    There’s no such thing as a social media campaign. This is a relationship – @garyvee #TAOM

    Social has scaled caring – @garyvee #TAOM

    You cannot be an Apple customer and be an Atheist. It’s oxymoronic. – @GuyKawasaki #TAOM

    Enjoy and thanks again for taking the time to gather these insights!

    Cheers

  • Ncohen

    It really was a great event! Those guys know how to put on a show. Eric great job with the takeaways, you really hit the nail on the head!

  • http://twitter.com/ericbuchegger Eric Buchegger

    Shaminda – so cool that you’ve added some of your tweets as well, I appreciate it. #awesome!

  • Pingback: Technology news - Techvibes.com