in Digital & Social

Create Your Own TV Ad and Media Buy

This is très, très cool! Today, I found out about Google TV Ads, an online marketplace that enables anyone to buy and measure national cable advertising. For an overview of how the service works, have a look at the video below from Slate. It’s hard to believe that with a little ingenuity and creativity, one can now create and submit an ad, and develop a media buy right from the comfort of home.