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WestJet vs Air Canada: Comparing Brand Experiences

It has been awhile since I’ve flown, and I earlier this morning I booked a trip to Edmonton for next week. My flight to Edmonton will be on WestJet, and my return flight will be on Air Canada.  Over the years, much has been made about the different experiences consumers have with each airline – particularly given the emphasis WestJet places on customer serivce.  I intend to write a blog post comparing my thoughts on each brand next weekend.

I just received my confirmation emails from each airline. WestJet’s subject line said “Have a great flight!”. Will that be an indicator?