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A Bus Shelter Ad That Works

Bus Shelter Sign I was riding my bike in Coquitlam the other other week, when I came across this bus shelter advertisement. Completely baffled, I was really curious to check out the website mentioned at the bottom – D-9.com.

Of course, the ad was for the new move District 9, which is now in theatres.

From my perspective, the ad is brilliant, in part because it follows several important rules of communication.  First, it was completely unique and unexpected. Definitely not your typical bus shelter ad – I did not know what was being advertised,and I was drawn to find out more. My curiousity was perked.

Second, the ad was very concrete.  There really was not much opportunity for misinterpretation due to abstraction. D-9.com was going to have something to do with humans and aliens.

Finally, the ad was simple. The website address was very easy for me to memorize. I didn’t try the phone number, but I imagine that there was an interesting recording on the other end.

Brilliant.